Why YouTube gaming channels make less money

I ALWAYS warn YouTubers to NOT rely on adsense…

Some people listen, some people are too lazy.

But here’s the thing:

It’s even more important for gaming YouTubers to create other ways to monetize their content.

Why is that?

First of all, let me quickly explain how much I get paid for ads on my channel…

On average, my channel earns around $1 per 1,000 views.

That’s absolutely shxt mate.

At this rate, I’d need over 1 MILLION views a month to even come CLOSE to making a living from adsense (Which is the WORST thing you could rely on).

This doesn’t mean that you’ll earn the same amount…but if you have a gaming channel then I wouldn’t be surprised by similar numbers…

My theory for why my gaming channel’s CPM is so mediocre has always been:

It’s because less advertisers want to spend money on gaming videos…

I mean…only companies in the gaming industry really want to advertise on gaming videos.

But, there’s more to the story that most gaming YouTubers don’t know:

There are options for advertisers to EXCLUDE showing ads on:

  • ALL gaming videos
  • Livestreams
  • Uncategorized videos

And more…

This information is not hard to find.

If you sign up for a google adwords account, you can see these options are available to you when you create a new ad campaign.

I found this while setting advertising campaigns I’m testing out…

As a YouTuber, you GOTTA KNOW this stuff.

It’s safe to assume that MOST advertisers will not want to advertise on your gaming videos.

And, if you livestream… it’s worth knowing that you might make less adsense $$ from going live.

Even worse…if you haven’t correctly told YouTube what your video is about…your video may be “uncategorized” and you’ll earn wayyyy less money.

There’s more:

If you’re trying to make a living from adsense…you’ve already made your journey 5000x harder for yourself.

There are MUCH easier ways to make wayyyyyy more money with waaaaayyyyy less views…

Enter “YouTube For Noobs“, here to rescue your sad pockets!

In module 13 of the “YouTube For Noobs” course, I walk through 7 different monetization strategies you can start using on your YouTube gaming channel.

If you want to learn HOW to REALLY make some money with your YouTube channel so you can focus on doing what you love for a living…instead of scraping by on the paltry scraps sent to you from adsense…this course is for YOU.

You’ll discover exactly how to grow your channel, get views to your videos then monetize your channel and create a long term income that WON’T be affected by ANY ADPOCALYPSE or DEMONETIZATION…

You’ll also learn how to optimize your videos so YouTube knows exactly what your video is about…

Come discover how to work SMARTER and save yourself YEARS of doing this YouTube thing WRONG (Like I did, and most people do!):


Jay “Protect Your Future” Cartere

Jay Cartere

I’m Jay Cartere - a YouTube certified marketer, entrepreneur and author who teaches frustrated gamers how to grow on YouTube and turn their passions into a business. I went from poor AF to full-time online creator. Now I wake up and do what I love every day - and I want to help you do the same. When I’m not working I like to chill out with a good podcast, a good book or a good album.