For the past 3 years I have experimented, strategised and learned how to efficiently grow a youtube channel. I’ve also been able to use the experience I’ve gained to help other YouTubers grow their channels and achieve their YouTube goals.
I’ve grown the Jay Cartere YouTube channel by 70% percent in the last year using my marketing strategies and it still continues to grow. As a variety channel it’s harder to gain subscribers than a channel that is more focused around one subject or genre, so if I were to apply my strategies to a channel that were more focused than my own I would expect the growth to be even greater.
I can definitely apply my strategies to pretty much any channel and spur growth although I cannot guarantee any specific percentages of growth or specific results – every channel is different. Every variable makes a difference when it comes to growing a YouTube channel, but in this YouTube channel growth case study I will show you how I successfully applied the services that I am now offering to you.
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I have gone through many iterations of channel art for my personal channel mostly due to schedule changes.
This is the latest channel art I’ve created for the Jay Cartere YouTube channel.
As you can see, the channel art effectively communicates my upload schedule so new viewers know when to check back for videos. It also includes 2 call to actions. The main call to action is the “Join The Cartere Cartel” CTA, this directs viewers to join my discord server. My other call to action is a small one, next to my schedule I ask viewers to follow me on twitter – this is much less important as I can easily promote my twitter to viewers that join my discord.
The channel message and motto “Be Better” is on the right hand side and is the biggest piece of text on the channel art. This is easy to see at a glance and let’s new viewers know what the channel goal/mission statement is.
The controller on the right is used to indicate that gaming content will be found on the channel and I’ve also included my logo/cartoon avatar on the banner.
The red, white, black and yellow colour scheme present in the channel art is also present on the rest of the YouTube channel.
This channel art is fully viewable on all devices.
I try to maintain clarity and sleekness with my custom YouTube thumbnails, as well as entice viewers to click and watch the video.
The first two thumbnails I’ve shown here is from my YouTube guide series where I share information that can help creators and businesses grow and better optimise their YouTube channel. I chose to keep those thumbnails very simple and uncluttered. The thumbnails have a clean background and the focus of the thumbnail is the text which communicates what is going to be included in the video. I’ve also included the YouTube logo so that it’s clear that these videos are about YouTube and I’ve included the GrowOnYouTube.com website and my logo at the bottom of the thumbnails for branding purposes.
The last two thumbnails are from my Rainbow 6 Siege Tips For Noobs Series where I share tips, tutorials and guides for people who are new to the game “Rainbow 6 Siege” or people who are thinking of buying the game. For the thumbnails for this series, I use a screenshot of the game in the background – generally during a kill. I also overlay large text on that screenshot so it’s easy to see what the video is going to be about and I include my logo in the bottom right corner.
I have been editing videos since 2011 and I can generally get a video edited and uploaded very quickly. Here are some examples of my editing:
I can edit vlogs, music videos, gameplay and more.
YouTube video search engine optimisation is one of the most important tools when it comes to a YouTube channel. Some people can get lucky and have a burst of views and subscribers without really utilising video SEO to it’s fullest but that is not guaranteed and it’s definitely not a good strategy for growth or success. Most of my channel growth is due to my knowledge and experimentation with video SEO.
As you can see, I’ve ranked higher than a video with more views than mine, uploaded by someone with more subscribers than me, all because I used YouTube video SEO effectively. Oxhorn has the video ranked just below me for “How To Get More Settlers In Fallout 4” even though he has 279k subscribers – this is why video SEO is key for smaller YouTubers.
I hope this YouTube channel growth case study has shown you my capabilities and helped you to understand how I can help you grow your YouTube channel.
Let me use my skills and knowledge for you! Book a consulting session now!